You’ve got the snacks, couch and a fabulous summer watchlist. Now all you need is a 4K TV that can upgrade your viewing experience. With exceptional picture detail at every size and budget, 4K resolution is now the baseline in the TV market. And, if prices have been holding you back, we might be able to make that decision a little easier. We’ve scoured the web and found the best deals to help you put one in your home for less.
We’ve found discounts on a variety of 4K TV models from trusted brands. But these deals are only available for a limited time, so be quick to lock in these prices while you can. CNET’s David Katzmaier and Ty Pendlebury have personally tested and reviewed some of the models on this list. Those that have not been tested by CNET directly were selected based on the size, specs, features, design, brand and price.
We update this page frequently with the latest offers. You can also check out our roundup of the best cheap TV deals or view high-end options in our full roundup of all the best TV deals. And if you’re looking to upgrade your setup, we’ve got recommendations there, too.
What is the best 4K TV deal right now?
Choosing the overall “best” 4K TV deal can be tough, as several variables come down to personal preference. However, Best Buy’s Samsung S90F offer stands out from the crowd as it’s a great pick for gamers. The 77-inch model is now available for $2,000, saving you a massive $1,500. The TV has been reviewed by a CNET expert and got a solid score of 8.6 out of 10.
Best 4K TV deals
Thanks to its stunning mini-LED display, best-in-class brightness and other great features, the 2026 TCL QM6K is a solid buy right now. It has Dolby Vision, auto-optimization, built-in Chromecast and Apple AirPlay 2.
The C6 TV has the powerful Alpha 11 AI processor, Dolby Atmos and Vision, HDR10, AI 4K upscaling, plenty of gaming features and more — all for $200 off its list price.
This 2025 Samsung S90F is a stunning model with an OLED HDR Plus display, Pantone-validated color, 4K capability and a 144Hz refresh rate. You can now snag it for 52% off its $3,500 original price.
For a massive theatrical screen, this 98-inch mammoth is a great choice. And it’s now available for just $1,600. It has 4K resolution and 4K upscaling, an AI-driven picture enhancer, Motion Xcelerator with a 120Hz refresh rate, PurColor, and HDR10 Plus.
New subscribers can also get a month of free Xbox Game Pass Ultimate membership.
You can now score the 55-inch Hisense Fire TV for just $430. This QLED TV has a 144Hz refresh rate and reaches up to 1,000 nits peak brightness. It also supports HDR10 Plus, Dolby Vision IQ and Dolby Atmos. Additionally, it also has a built-in subwoofer, Alexa built in and Game Mode Pro.
A great option for Amazon device users, this model features a mini-LED display, so you know you’ll get a pretty high-quality picture. Don’t forget sound, either — with Dolby Atmos you’ll feel like you’re right in the theater. It also has an Alexa voice remote.
This TV has 4K Ultra HD resolution, HDR10, DTS Virtual-X sound, and the Fire TV platform, which connects to compatible smart home devices. It also comes with an Alexa voice remote and is now available for $150 less.
This 50-inch model has everything you need to enjoy all forms of entertainment, including HDR, Dolby Vision, Dolby Atmos, the Fire TV platform, and gaming and sports modes for optimized content.
It has a full-array LED backlight, XR 4K upscaling, built-in voice assistance, and the Google TV platform. It also has gaming features, such as 120fps in 4K and auto-HDR tone mapping for the PS5 console.
How we choose 4K TV deals at CNET
CNET’s team of deals experts has years of experience scouring the web to bring our readers the best TV bargains from trusted brands like LG, Samsung, Toshiba, and TCL. We evaluate the size, resolution, gaming compatibility, and smart features, as well as how the models we’ve personally reviewed performed in our rigorous tests, to ensure that you’re getting the most bang for your buck.
Additionally, we only source deals from trusted, legitimate retailers, so you never have to wonder whether an offer is too good to be true.
4K TV deals FAQ
What size TV should you get?
There are a few factors you’ll want to consider when shopping for a new TV, including room size and viewing distance, but in general, we’ve found that a 65- or 75-inch screen is the sweet spot for most living rooms. They’re large enough to see clearly from most viewing angles without being so large as to overwhelm the space.
What should you look for in a 4K TV?
Size isn’t the only factor you’ll want to consider when shopping for a new TV. Since most new TVs are smart these days, you’ll also want to consider which platform a 4K TV runs on, such as Amazon’s Fire OS, Google TV or Roku, as well as any smart home integrations you’ll want to make the most of, like Alexa, Google Assistant or Apple’s HomeKit and AirPlay tech. If you’re an avid gamer, you’ll also want to make sure your TV has enough HDMI ports.
When are the best 4K TV deals available?
Like most consumer electronics, the best 4K TV deals will be found around major sales events like Amazon Prime Day and Black Friday. These events offer some of the best prices of the year, with multiple retailers competing for shoppers’ cash, which is good news for your wallet. Memorial Day and Labor Day often bring big discounts as well. We keep tabs on TV pricing throughout the year, and any surprise, out-of-season sales will be listed above.
Which retailers usually offer the best 4K TV deals?
When you think of nabbing a 4K TV deal, you should start at big-box retailers like Best Buy, Target and Walmart. These stores tend to offer some of the biggest sales on 4K TVs, both in-store and online, with online-only retailers like Amazon often matching prices, especially during the fall sale season.
