Qualcomm says cars, not phones, will see the most innovation – Roadshow

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Qualcomm CEO Steve Mollenkopf expects auto to be a big area of innovation over the next decade. 

James Martin/CNET

Remember that excitement when you held the original iPhone?

You may get that feeling back, only it’ll likely be behind the wheel of a car.

That’s according to Qualcomm CEO Steve Mollenkopf, who believes the most exciting advances in tech over the next decade will come in automotive.

“The car is going through a massive wave of innovation,” Mollenkopf said in an interview on Thursday at the Frankfurt Auto Show. Many of those innovations are in areas Qualcomm has expertise, he said. “You’ll see more and more of us here.”