ICT

Netflix isn’t raising prices anytime soon. (Wait, really?) – CNET

Child stars of "Stranger Things 2" look into the camera

“Stranger Things 2” is set to premiere on Netflix on Oct. 27. 

Netflix

Maybe the best way to characterize Netflix’s attitude about price hikes at the moment is that the company has no plans to increase your bill right up until it does. 

During a video interview about fourth-quarter earnings Monday, Netflix CEO Reed Hastings said the company has “no plans to try to repeat” price hikes “in the near term.” 

Last year, before it released the second season of its hit retro-paranormal series “Stranger Things,” Netflix raised its most common subscription tier by a dollar in the US to $11. Prices went up in Europe, too. But Monday, the company reported very little blowback from subscribers and new members. Instead, Netflix reported its best quarter ever in new member additions.  

“Consumers are tolerant as long as something is improving,” Hastings said.