Microsoft’s Xbox One X hits India on Jan. 23 – CNET

Microsoft’s Xbox One X will be available in one of the biggest markets in the world on Tuesday, but it will be a question of whether the console will be able to do well in a market where its rival Sony PlayStation reigns supreme.

It doesn’t help that the price, at 44,990 Indian Rupees ($705), isn’t exactly cheap, especially in a country where the reported per capita income in 2016 was $1,670, though there’s probably a richer middle class in the bigger cities that could afford the console.

“For gaming at Microsoft, the console business is one part of that,” Jeremy Hinton, Xbox Business Lead at Microsoft Asia, said in an interview with CNET.

“More and more, it’s gaming with Windows, and every game we launch now is available on Windows and Xbox. So it’s all about what best aligns to consumers in the market.”