Amazon’s Prime Day online shopping extravaganza starts later today, and the company has just teased some of the first big deals available.
As always, Amazon’s own hardware is at the top of the discount list. Prime price cuts include some of the best-ever deals on the Echo speaker ($90, 50 percent off its normal $180 price) and Echo Dot ($35, down from $50). These discounts come as Amazon is looking to expand its dominance in the smart speaker market ahead of competition — at the high end, at least — from Apple’s HomePod, which is due in December for $350.
Also on sale is the company’s new 55-inch Fire TV, down to $400 from $650.
In addition to price cuts on Fire tablets and Kindle readers, shoppers will also find price cuts on Sony headphones, Bissell vacuums, Libratone wireless speakers and August smart locks, to name just a few.
Amazon’s homepage for all prime deals is amazon.com/primedeals, while TV-specific deals will be broken out at amazon.com/primedaytvdeals. Dozens of pages of deals are already available to be flagged, though the exact discounts haven’t been disclosed.
One big question mark is when these deals will hit, and how long they’ll last. Prime Day utilizes Amazon’s “lightning deal” format: tens of thousands of products go on sale every five minutes for the sale’s 30-hour duration (starting a 6 p.m. PT/9 p.m. ET today, with limited quantities. Other deals — usually, Amazon’s own hardware — extend throughout the bulk of the day.
For Prime Day tips, check out 9 things you should know about Prime Day.
We’ll be parsing these deals to determine which are worth your time and which you can pass on. In the meantime, here’s the full list, straight from Amazon’s press release:
- Save 50% on Amazon Echo, only $89.99
- Save $15 on Echo Dot, only $34.99
- Save $30 on Kindle Paperwhite, only $89.99
- Save $40 on Fire HD 8 Kids Edition, only $89.99
- Fire 7, our best-selling tablet, only $29.99
- Prime members who haven’t yet tried Amazon Music Unlimited can add four months of the full catalog streaming service for just $0.99 when buying Echo devices, Fire TV streaming media players or Fire tablets
- Save $75 on Echo Show and Arlo Security Camera bundle
- Save 30% on Echo Dot and TP-Link Smart Plug bundle
- Save $50 on August Smart Lock
- Echo Dot and Sony XB10 bundle, under $70
- Save big on Sony XB950B1 Extra Bass Wireless Headphones
- Save 45% on Libratone One Click portable Bluetooth speakers
- Save up to 50% on select video games, consoles and accessories
- Save up to 40% on PC gaming laptops, desktops and accessories
- Save 30% on RepRap Guru 3D Printer
- Save 50% on two-pack of Tile Slim Phone Finders
- Save big on Game of Thrones: The Complete Seasons 1-6 + Digital HD [Blu-ray]
- Save 40-50% on Prime Exclusive clothing, handbags and more
- Save 30% on select clothing, shoes and more for men, women, kids and baby
- Save big on diamond stud earrings – 1 carat diamond stud earrings for 499.99 or ½ carat diamond stud earrings for $239.99
- Save up to 70% on select Samsonite two-piece spinner sets
- Save up to 40% on select furniture, mattresses and rugs
- Save 20% on nursery essentials
- Save $100 on the Bissell Multi Reach Cordless Stick Vacuum
- Save up to 40% on Radio Flyer, Crayola, K’NEX and more
- Save up to 30% on select Under Armour training gear
- Save 30% on select adidas apparel
- Save up to 50% on select Callaway Golf products
- Skywalker Trampolines Jump N’ Dunk Trampoline with safety enclosure and basketball hoop, 8-Feet, only $119.99
- Save 30% on the Sportstuff 1030 Adventure Stand Up Paddleboard with accessories
- Save 25% or more on AmazonBasics – from office products to outdoor gear
- Get 20% back on thousands of items with an Amazon Prime credit card including select Disney Pixar Cars toys, select Thule jogging strollers and luggage, and select Yamaha musical instruments
- Save up to 50% on grocery items by Amazon, including Wickedly Prime and Happy Belly products
- Save 40% off your first six months of Audible membership, and enjoy the world’s largest library of audiobooks plus original audio programming (just $8.95/mo for 6 months)
TV-specific deals (also highlighted in the release) are as follows:
- Newly released Element 55-inch 4K Ultra HD smart LED TV – Amazon Fire TV Edition, only $399.99
- 25% off select TCL smart TVs, starting at $119.99 for a 28-inch
- 32-inch 720p TCL TV, only $99.99
- 40-inch 1080p TCL TV, only $199.99
- 55-inch premium brand 4K smart LED TV, only $599.99
- Get 15% back on select Samsung TVs, audio and more on Prime Day with an Amazon Prime credit card