Best Black Friday Apple Watch Deals: Save Up to $150 on Ultra, Series 9 and More – CNET

Black Friday is here, and Apple Watch deals have been running all month long — with sweet savings from now until Cyber Monday. It’s the perfect time to pick up a smartwatch — whether you’re going for the bargain Apple Watch SE or the high-end Apple Watch Ultra 2, you can find some great deals. 

The best Black Friday 2023 deals

Don’t miss some of the best sales and deals of the year. Nearly every retailer is offering deep discounts on a wide variety of merchandise. See the best Black Friday deals, and keep up with all the latest deals with our full Black Friday live blog coverage.

The Apple Watch lineup includes some of the best smartwatches on the market, but they can also be among the most costly. That’s why more than a dozen CNET shopping experts this month have been analyzing thousands of offers from trusted retailers. We’re reporting our findings in lists like this, especially for products that we’ve tested. And we’re keeping this list up to date to make sure you get up-to-the-minute savings on Apple Watches. 

Black Friday Apple Watch deals

Act fast to score Apple’s latest smartwatch at its Black Friday price. A sizable $70 discount applies to a variety of color and size configurations at Amazon, so you can take your pick and make the most of record-low pricing.


The 49mm Apple Watch Ultra 2 is the latest model in Apple’s lineup and delivers up to 36 hours of battery life per charge. Right now, you can snag one for $730; apply the extra $9.01 coupon at checkout.


The Apple Watch SE is the budget model. It’s a great option for those new to the platform or who want to get in on the Apple Watch ecosystem without going over their budget. It’s also been discounted down to its lowest price ever, so now is the time to grab it if you’ve always wanted it.


The 41mm model of last year’s Apple Watch Series 8 can now be yours with a $100 discount, with multiple colors to choose from.


The bigger 45mm Apple Watch Series 8 is now available with $100 off, although only in the silver and red colors; you’ll save less if you pick black, and starlight seems to have sold out.


Best Black Friday Apple Watch accessory deals

2023 Apple Watches


Will the Apple Watch go on sale for Black Friday? 

Unlike most Apple products, pricing on Apple Watch models tends to fluctuate throughout the year and is especially prone to price drops during major shopping events. Lo and behold, we’re seeing some significant Black Friday deals this year. 

Where’s the best place to buy an Apple Watch on Black Friday?

While Apple isn’t offering direct discounts on the Apple Watch, it’s offering Black Friday Apple deals in the form of up to $200 in Apple gift cards. The best deals we’re seeing on Apple Watches right now are on Amazon’s Black Friday or Best Buy’s Black Friday sales.  Other retailers to keep tabs on include Walmart and Target. Don’t shy away from carrier deals if you’re in the market for a cellular-enabled Apple Watch model and are willing to open a new line of service for the extra device.

Where can I trade in my Apple Watch?

If you’re looking to hand over your existing Apple Watch for some credit against a new model this Black Friday, there are plenty of places you can do just that. Apple, of course, has its own trade-in program where you can get money off a new device, though Best Buy’s similar program might be more appealing at this time of year since the retailer is also offering direct discounts on new Apple Watch models. There are also third-party services for selling used electronics which might bag you more money to spend.

More Black Friday deals from CNET