Amazon’s private-label diapers are back – CNET

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Three years later, Amazon’s private-label diapers are back.

Amazon

Amazon has finally brought back its own private-label diapers, though this time under a new name.

The e-commerce giant quietly launched the new diapers at sizes newborn and 1 to 6 on its US website, but the products are currently available by invite only.

The diapers are offered under the new Mama Bear private-label name — which is used to sell diaper pail refills, baby food and baby laundry detergent — instead of the prior Amazon Elements name.

“We want to build the Mama Bear brand with customers and are excited to hear their feedback as we continue working hard to bring them products we think they will love,” an Amazon spokeswoman said in an emailed statement Tuesday.